Locked source.
Product, payer, alternative, price, constraint. Every later draft has to agree with this.
Product
The desk a hire would keep.
Four fields, kept current. Built for a founder selling from India on WhatsApp, Instagram, and a fair list, not for a US sales team with a sequencer.
Homepage and first message.
The same claim, in the length a caption can hold and the length a WhatsApp can hold.
This week’s ten.
Names the founder can reach, subjects, and the ask. A tour is not an ask.
Nos change the record.
If three buyers say the price is the broker’s price, the offer moves. The list does not get longer to hide it.
Fit
Who should open a record.
A D2C label about to turn on Meta. An export house still quoting by PDF. A studio with a service and no sentence. Not a company that already has a sales team and a CRM full of accounts.